German luxury carmaker Audi stormed into 2024 on a high note, exceeding expectations with record-breaking 2023 sales figures. Globally, the company delivered over 19 lakh units, a staggering 17.4% increase year-over-year. This impressive performance wasn’t just fueled by traditional gas-powered models; electric vehicles (EVs) played a pivotal role, revving up Audi’s future.
The most electrifying aspect of Audi’s 2023 story lies in the skyrocketing demand for EVs. The company sold a phenomenal 1.78 lakh electric vehicles, representing a mind-blowing 51% increase compared to 2022. This translates to nearly 100% growth in just one year, highlighting the rapid shift towards green mobility and Audi’s aggressive push in the EV space.
Spearheading this electric charge was the flagship e-tron model, with over 1,14,000 units finding homes across the globe. Other models like the Q4 e-tron, e-tron GT, and RS e-tron GT also contributed significantly to Audi’s EV triumph.
Markus Duesmann, Audi’s CEO, expressed elation at the company’s performance, stating, “We are thrilled with our 2023 sales results, particularly the remarkable success of our electric vehicles. This demonstrates a growing customer appetite for sustainable mobility, and Audi is ready to meet this demand head-on.”
Audi isn’t resting on its laurels. The company has set an ambitious target of selling 8 lakh EVs globally by 2025, aiming for EVs to contribute to over 30% of its total sales. To achieve this, Audi is actively developing new electric models, promising a future brimming with electrifying options for environmentally conscious drivers.
Audi’s 2023 performance sends a clear message: the future of luxury carmakers lies in embracing electrification. With its impressive EV growth and ambitious plans for the future, Audi is positioning itself as a leader in the electric revolution, paving the way for a greener and more sustainable automotive landscape.
Key takeaways:
- Audi delivered over 1.9 million units in 2023, an 8.3% increase year-over-year.
- 1.78 lakh of those units were electric vehicles, representing a 100% increase from 2022.
- Audi aims to sell 8 lakh EVs by 2025, with EVs expected to constitute over 30% of their total sales.
- This electric surge highlights the growing popularity of EVs and signals a positive shift towards sustainable mobility.